Annual Review 2011/12: Telling our Unforgettable story
Over the 18-month period of review we increased our Facebook following from around 4,000 to more than 40,000 followers, making Poppyscotland the most followed Scottish charity on Facebook. Although most of our engagement is through Facebook we have over 4,000 followers on Twitter and our YouTube channel enables us to use video to communicate effectively.
We are delighted to be able to offer these new and more accessible ways for people to interact with us. From people offering to volunteer or take part in a challenge event, to members of the Armed Forces community requesting help or looking for more information on our services, social media is providing a new and very modern way for people to speak to us.