Annual Review 2011/12: Fundraising
The 90th anniversary in 2011 offered an ideal opportunity to urge the Scottish public to continue to support us by reinforcing the message that 90 years on there is still a very real need to support Scotland’s veterans and their families and that we must raise even more money than ever before to make this a truly unforgettable Scottish Poppy Appeal.
Our efforts paid off and, thanks to the unforgettable support of the Scottish public, a record £2.68 million was raised – an enormous 14.7% increase on the year before. This was a fantastic result and showed increases across all areas of the campaign and the country. In particular, our volunteer Area Organisers, by organising tin collections across the country and placing tins in shops, workplaces, schools etc increased the collection by over £200,000 or 5%.
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