Annual Review 2011/12: Telling our Unforgettable story
We work with both national and local media throughout the year to provide relevant story ideas which raise awareness of our many areas of activities. During the 2011 Scottish Poppy Appeal the coverage was as high as we have ever enjoyed.
Highlights included painting giant poppies on the iconic grass pyramids overlooking the M8 motorway at Livingston, and a giant metal poppy on Andy Scott’s Heavy Horse sculpture next to the M8 at Baillieston. With 75,000 vehicles travelling along Scotland’s busiest motorway every day, it was a unique way of making the Scottish Poppy Appeal unforgettable.
The opening of our first Field of Remembrance in Edinburgh captured the public’s imagination and generated a great deal of media interest. Outwith the Scottish Poppy Appeal we developed media opportunities to both support our fundraising and welfare activities and to ensure that Poppyscotland was in the public eye all year round. These included our education short film competition, volunteer recruitment campaign, community fundraising events, the Scottish Poppy Appeal total announcement, the Armed Services Advice Project, as well as developing case studies for the media and co-ordinating content for an award-winning documentary, produced by students from the SAE institute in Glasgow.