SCOTTISH POPPY APPEAL
There’s no doubt that the Scottish Poppy Appeal is the biggest fundraising event in our calendar. As Scotland’s largest street collection, it raises around two-thirds of our income every year. The 2013 Scottish Poppy Appeal raised £2.688 million, a 2.94% increase on 2012. This was as a result of the terrific generosity of the public and the hard work of our volunteers. The campaign encouraged the public to forget small treats and donate to the Appeal instead. During a busy two-week campaign there was an array of exciting and imaginative activity. The first ever Edinburgh Poppy Day saw military and civilian collectors out in the city centre from dawn until dusk on a busy Friday. In Inverness a flash mob comprising, amongst other things, pipes and drums entertained shoppers, collections took place in the city centre and the Inverness Castle and Ness Bridge were lit up in red. Edinburgh Airport hosted a number of activities, including collections in the terminal and lighting up the air traffic control tower in red. Across the country people were out in force, collecting and donating to support the cause.
Fields of Remembrance
During the Appeal, our Little Remembrance Cross mailing campaign offered supporters a new, additional opportunity to have crosses planted in a Field of Remembrance in Inverness. The display at Inverness contained 2,000 crosses and was a welcome addition to the larger, established Field in Edinburgh. Between the two fields, 13,000 Remembrance symbols were on display and the mailing raised £238,830.
EVERY MAN REMEMBERED
In 2014 Poppyscotland joined The Royal British Legion and the Commonwealth War Graves Commission in launching an historic UK-wide commemoration. Every Man Remembered is a four-year campaign that aims to commemorate the 1,117,077 men and women from across the Commonwealth who died during the First World War.
We sent a mailing to households in Scotland, encouraging people to visit an online database and search the records for a specific individual or find a person to commemorate based on a name or location. In return, we invited them to make a donation to support our vital work today. The mailing raised an impressive £119,884.
EVENTS AND COMMUNITY
In order to continue to deliver year-round support we need to continue to raise money all year round. In 2013/14 we grew our Events and Community fundraising, bringing in £137,299 – 22.04% above target. This represents an increase of 41.54% on the previous year. We increased our events portfolio with the successful introduction of a new cycling event, The East Lothian Sportive, which attracted 150 participants. We also beat our target of increasing supporter participation in runs and marathons by 40%. New local support groups were developed, raising £79,000. The range of activities led by supporters was broad and varied.
People from all walks of life, with different skills and life experiences, come together to give up their time and raise money for Poppyscotland. In 2014, as a result of a volunteer recruitment drive, we received a total of 632 enquiries, resulting in 278 new volunteers joining up. This was an increase of 30% and 135% respectively on the previous year.
Over 100 volunteers attended our fourth Volunteer Gathering. This annual event offers an excellent opportunity to discuss ideas, share experiences and shape our support. Frank Wilkinson took up the position as Area Organiser for Cupar two years ago. He attended the 2014 event in Glasgow and said: “I wanted to gain an insight into Poppyscotland’s work to help me in my role as an AO. It was very informative and I would encourage other volunteers to attend future events.”
Educating young people about our work is vital to the future success of Poppyscotland. In 2014 we refreshed our education project, Sowing the Poppy Seed, and issued a pack containing posters and a DVD to 2,975 schools and youth organisations across Scotland. Traffic to the education website increased, with the total number of visits peaking at 16,777. The quality of entries for our schools poster competition was very high, with nearly 3,000 entries. The public vote on the website also saw an increase of traffic, with 4,000 votes cast.