The Poppy is born.
That first Poppy Appeal raised more than £106,000 – a huge sum at the time – and the funds were used to help veterans find jobs and homes. An enduring symbol of our gratitude and a lifeline for veterans was born.
100 years on, you can help the Poppy thrive.
The 1921 Poppy Pledge is a year-long celebration of the Poppy. If you enlist for this special campaign, your mission is to raise £1,921 over the course of this momentous year. Raising this amount would be such a fitting tribute to our Armed Forces Community. That’s the gold standard target, you can choose the scale of your pledge. Whichever level you choose, you will have 12 months, until 11th November 2021, to achieve your target. How you do it is up to you.
See how your fundraising target could change lives.
Receive a replica silk centenary Poppy
Rise to the challenge.
Run a marathon, walk the Munros, ride 100 miles for the Centenary of the Poppy; you might like to set yourself an epic sponsored challenge.
Or, you can fundraise together with friends. Host coffee mornings, bake sales, pub quizzes and afternoon teas; you may prefer to do a series of fundraising events in your community or host a 1921 themed party!
Our Events fundraising team will be on hand to support you throughout the year. We can provide materials to help you publicise and brand up your fundraising events. Email email@example.com for more information and to get some top fundraising tips.
You can set up your own Poppy Pledge JustGiving page by clicking the link here and start fundraising.